Zynga to buy mobile ad focused Chartboost, raises full-year bookings forecast - News Summed Up

Zynga to buy mobile ad focused Chartboost, raises full-year bookings forecast


(Reuters) - Zynga Inc said on Wednesday it would buy mobile game ad network Chartboost and raised its full-year bookings forecast, counting on robust performance of titles such as "Harry Potter: Puzzles & Spells" and the expected launch of "Farmville 3". In the first quarter, the company generated net bookings of $720 million, beating estimates of $686 million, according to Refinitiv data. Mobile gaming firms across the world profited last year as restrictions due to the COVID-19 pandemic fueled a surge in spending. Player spending revenue on mobile gaming jumped 25% to $22.2 billion globally in the first quarter, data from analytics firm Sensor Tower showed. Zynga raised its full-year bookings to $2.9 billion from $2.8 billion, slightly above estimate of $2.84 billion.


Source: The Star May 05, 2021 20:24 UTC



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