While the base-level 4.7in iPhone 7 now has twice the storage, at 32GB, of the starting iPhone 6S from 2015, it also rose in price by £40, costing buyers £599 without a mobile phone contract. The starting price of the larger 5.5in iPhone 7 Plus was also more expensive than 2015’s iPhone 6S Plus. The cheapest iPhone 7 model with 32GB of storage was hiked up by £100, with a cost of £719 in the UK. Chinese smartphone company OnePlus raised the price of its latest smartphone, the OnePlus 3, by £20 – a 6.5% rise in the price of the phone – in July. Dell also put in place a blanket 10% rise in prices for the UK, while HP increased prices as the pound sunk against the dollar.
Source: The Guardian September 09, 2016 15:22 UTC