Although the iPhone is dominant in specific areas of the US smartphone market, it still trails behind Android in terms of overall usage. Apple's market share hasn't been static, it has seen fluctuations over the years. Interestingly, iOS experienced its highest market share at the onset of the COVID-19 pandemic. Several factors have contributed to these market share trends. In the early years of the smartphone era, Apple gained market share as it expanded its carrier partnerships beyond its initial exclusive agreement with AT&T.

Source: New York Times October 19, 2023 02:22 UTC