“Rice is awfully expensive,” Dolatyari said, describing how its price has nearly doubled. With U.S. sanctions still strangling the economy, record-breaking inflation has hit ordinary Iranians where it hurts most. Inflation has soared to 45%, the highest level since 1994, while food prices have skyrocketed by nearly 60%. How is it possible to get by with such low salaries?”Many Iranians say they’re shopping less than ever before. “The main cause of the current high inflation is internal, bureaucratic and executive inefficiencies,” said economist Morteza Afghahi.