The Centre, on Thursday, released additional guidelines for influencers, celebrities, and virtual influencers who create content related to health and wellness. This is being done to prevent misleading endorsements and unsubstantiated claims of health and wellness products made by influencers on social media platforms. Similarly, celebs and influencers, who present themselves as health experts or medical practioners when promoting health- and wellness-related products, must provide “clear disclaimer”. This disclosure or disclaimer should be displayed during endorsements, promotions, or at any instance of making health-related assertions. “The additional guidelines aim to deal with misleading advertisements, unsubstantiated claims, and ensure transparency in health and wellness endorsements,” it added.

Source: The Hindu August 10, 2023 18:32 UTC