The Tourism Authority of Thailand (TAT) has released a brief teaser for a promotional campaign starring Thai K-pop superstar Lalisa “Lisa” Manobal that it will launch later this month. The year-long campaign, with Lisa as Amazing Thailand Ambassador, is being staged under the theme “Feel All The Feelings”, according to the TAT. The full video is scheduled to be released on Jan 28 at an official launch event and on all the Amazing Thailand online platforms. The tourism ambassador campaign will feature stories about Lisa’s return to Thailand, portraying a journey of rest and renewal, the TAT said. Lisa will appear in a 60-second TV commercial, and the TAT plans to produce additional 30- and 15-second clips from it.

Source: Bangkok Post January 10, 2026 06:02 UTC