It is said that Chennai is an emotion and Madras Day is widely celebrated on August 22 to commemorate the foundation of the city Madras (now Chennai). With an objective to celebrate the city, The Hindu Group has launched a campaign named ‘Made of Chennai’. In a telephonic conversation with Medianews4u.com, Aparajita Biswas, Head of Marketing, The Hindu Group, spoke about the campaign, its scope, and activities planned around the ‘Made of Chennai’ campaign. ‘Made of Chennai – Food and Music Festival’ is curated by food writer, critic and blogger Shabnam. “Made of Chennai’ is going to be an annual IP of The Hindu Group.

Source: The Hindu August 10, 2023 06:04 UTC