Such was the belief for one Georgia teen, Bear McWhorter, and his dad, Josh McWhorter, who decided to seek out the attention of University of Arkansas’ Razorbacks’ football head coach Sam Pittman with a billboard on I-49 South towards Fayetteville, Arkansas, declaring: "Coach Pittman, I want to be a Hog." "After taking the job at Cass High, my number one goal was to get these young men to college. "I've never seen a high school athlete use out of home (OOH) [advertising] to reach their intended audience," he added. CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTERMcWhorter said they’ve already got some additional 600-square-foot billboards lined up for Bear's high school teammates. "I appreciate Coach Gates, our head coach, for allowing me to run with this," he said.

Source: Fox News August 04, 2021 12:22 UTC