Treasury Wine Estates’ award-winning global wine brand 19 Crimes (www.19crimes.com) unveils limited-edition Valentine’s Day label design, supported by one of the brand’s most exciting integrated campaigns yet. Bringing to life the spirit of the limited-edition label, selected retail and convenience stores across the UK will feature custom Valentine’s display units and point of sale plinths to enhance brand visibility, plus digital activations. TWE will also be supporting sales with an attention-grabbing consumer PR campaign set to launch in the week leading up to Valentine’s Day. The 19 Crimes Valentine’s Day activation follows the brands biggest ever campaign which ran last year in October for Halloween, driving significant momentum for 19 Crimes which helped to recruit curious rebels into the wine category, encouraging exploration. Russell Kirkham, TWE head of regional marketing EMEA, says: “We’re delighted to be launching the 19 Crimes limited-edition Valentine’s Day label in-stores in the lead up to Valentine’s Day.

Source: The Times February 10, 2024 12:56 UTC