In my article on the matter, I discussed how the hire was completely out of sync with Apple consumers. ● Millennials will flock to luxury brands: “Flexing” was a term that took on a whole new meaning in 2019. Luxury brands we included were Gucci, Louis Vuitton, Burberry, Hugo Boss and Michael Kors. That said, Millennials were even more actively flexing sports and heritage brands than luxury brands. This compares to 65 percent of Baby Boomers in the U.S. and 38 percent of Baby Boomers in the U.K..

Source: Forbes December 06, 2019 16:41 UTC