This edition also saw leading business practitioners from across Asia-Pacific discuss the growing adoption of gift cards and how this is going to thrive in the years to come. 2018-19 witnessed almost 3x growth in gift and e-gift card issuance compared to 2017-18, with 270.86 million cards issued globally during this period. The growing use of digital ‘storage container’ wallets among consumers makes it easy to track, manage and redeem e-gift cards. Qwikcilver studies have shown that 93% Indians prefer sending/receiving e-gift cards as compared to physical cards. Qwikcilver Solutions, provides end-to-end gift card and stored-value-card solutions to retail and corporate customers through their unique SaaS model.

Source: Mint April 29, 2019 11:48 UTC