It may sound odd, but it’s actually a logical next step in AdBlock Plus’ quest to give advertisers a chance to offer “acceptable ads.”In other make-you-do-a-double-take news this week, AdBlock Plus has announced plans to help advertisers reach internet users that employ ad-blocking software. AdBlock Plus has around 100 million registered users, making it one of the most popular browser extensions for ridding websites of pesky ads. The company behind AdBlock Plus, Eyeo, kicked off a marketplace on Monday for ads that it will permit to bypass its digital cordon. AdBlock Plus has been a source of controversy since its inception. The company maintains it is simply safeguarding users’ online experience, shielding them from ads that distract or chew up bandwidth.

Source: Daily News Egypt September 14, 2016 09:11 UTC