BENGALURU : Indian venture debt fund Alteria Capital Advisors Llp has invested ₹20 crore, as a part of its new funding deal in Pratilipi, a vernacular digital platform. Pratilipi is expected to use the money from Alteria to expand its user base through investments in marketing. Pratilipi, founded in 2015, is a storytelling platform that primarily focuses on Indian languages, including Bengali, Marathi, Malayalam, Tamil, Kannada, Urdu, Telugu, and English. Over the years, the startup has launched sub-categories and sub-products within the brand, including Pratilipi Literature, Pratilipi Comics, and Pratilipi FM. “We have been tracking Pratilipi from its early days and have been thrilled to see the expansion of this home-grown storytelling platform.

Source: Mint June 27, 2021 17:15 UTC