GettyKEY FACTSNielsen reported that fresh meat alternative sales increased 255% in the last week of March (compared to the same week in 2019), fully outpacing the growth of meat sales, which increased 53% over the same period. “The crisis has encouraged a sense of new-product discovery in this category,” Jaime Athos, Tofurky CEO told Forbes. Kellogg’s plant-based meat brand MorningStar Farms reported to Forbes a 66% increase in March sales, driven by frozen vegetable proteins. Key BackgroundAlternative meats have become increasingly popular: before the U.S. entered into a state of emergency, plant meat sales were up 158% year-over-year in the last week of February, according to Nielsen. Kristi Noem Wants To Reopen Smithfield Foods Plant ‘In A Matter Of Days’ (Forbes)How Is Coronavirus Impacting Plant-based Meat?

Source: Forbes May 04, 2020 20:03 UTC