Drake's expression of his love for the Raptors and for the city of Toronto seemingly knows no bounds. We have the best player (Kawhi Leonard), we have the best fans in the whole NBA," Drake said. "Where you just saw Spike or Jack on the sidelines, you see Drake in your social media feed. "There's somewhat of a slippery slope on how much the Raptors allow Drake's brand to overshadow theirs," said Lawrence, whose company helps over 6,800 professional and collegiate athletes share content over social media. So Drake and the Raptors being synonymous is a good thing, but it also puts the Raptors at risk if Drake says something that doesn't align with the Raptors brand."

Source: Forbes May 25, 2019 15:45 UTC