More than 100 CMOs, marketing executives and visionaries from the UK and beyond recently gathered for the second-annual Forbes CMO Summit Europe to discuss the future of brand engagement in an increasingly data- and tech-driven world. These directors are bringing a fresh perspective to our work and we are getting better content as a result." And consumers are also starting to realize the power of their data and usefulness to these companies,” he said. Showing that brands with purpose can have a positive impact on society—that's the kind of legacy I want to leave." For more takeaways from the Forbes CMO Summit Europe, follow #ForbesCMO on Twitter.

Source: Forbes December 10, 2018 16:48 UTC