'While BBC radio and audio services continue to lose listeners, national commercial radio and specialist online services are seeing growth.' The report says that 'the BBC's overall reach is still very high, with almost nine in 10 adults consuming its content on a weekly basis'. The report states: 'Overall audiences to the BBC are in gradual decline. The 'number of people engaging with the BBC has continued to fall across nearly all BBC services, and at a faster rate among young people,' it says. The overall audience to BBC One dropped by 5.4 percentage points since 2017, while its reach to 16-24-year-olds dropped by 9.4 percentage points.
Source: Daily Mail November 26, 2020 00:00 UTC