Although the vastly different tonal content of Dhurandhar and Pathaan has led to a perceived standoff between the Aditya Dhars and the Aditya Chopras, at the core of the new promotional strategy is a good old YRF model. Ranveer Singh is from the YRF stable, disciplined in their rules and disinclined to grab off-screen eyeballs. AD, Ranveer walked off, Excel in pursuit of the now-hot-selling actor. Interestingly, in the AD period, it’s the YRF model that’s kicked in. Remember how Ahaan Panday was kept under wraps and only director Mohit Suriengaged with the public before Saiyaara?

Source: The Telegraph April 12, 2026 08:12 UTC