BLD Group has officially launched operations in the Egyptian market, unveiling an investment plan worth EGP 2.5bn aimed at developing and upgrading a portfolio of mixed-use real estate projects across the country. The company’s strategy focuses on integrated developments that combine residential, commercial and administrative components, positioning BLD as a new entrant targeting diversified urban projects in high-potential locations. BLD’s flagship launch is Lusail, a mixed-use development in Matrouh spanning 55,000 sqm. The project marks the company’s first strategic partnership with Majid Al Futtaim to open a Carrefour outlet in the governorate – a move expected to strengthen organised retail presence in the area. Beyond Lusail, BLD’s current portfolio includes “330”, a commercial development in Alexandria focused on food and beverage retail.

Source: Daily News Egypt February 15, 2026 17:55 UTC