MARANELLO, Italy — Ferrari is going back to its roots. Under a five-year plan, Ferrari is planning to launch an unprecedented 15 new models, and is targeting revenues of around 5 billion euros ($5.8 billion) by 2022, up from 3.4 billion euros last year. There also are plans for a supercar on one end of the performance scale, and to develop a V-6 engine on the other. Camilleri said that plans for that transition were not yet ripe, but that the Loro Piana and Berluti collaborations give a hint at the future strategy. “Indeed significant value is already being extracted from the Ferrari name, but not nearly enough is accruing to us as the owners of the Ferrari brand.”

Source: National Post September 18, 2018 09:56 UTC