Games company launches lawsuit accusing Nestlé of ‘plain and blatant’ breach of its copyright in UK advertNestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign. Atari cited an ad titled KitKat: Breakout, in which adults and children sitting on a sofa used paddles to knock down KitKat bars. Facebook Twitter Pinterest KitKat ‘Breakout’ ad“The infringing conduct in this case is so plain and blatant that Nestlé cannot claim to be an ‘innocent’ infringer,” Atari said. “Nestlé knew exactly what it was doing.”It is seeking three times Nestlé’s profit from the alleged infringement, plus triple and punitive damages. “We are aware of the lawsuit in the US and will defend ourselves strongly against these allegations.”

Source: The Guardian August 18, 2017 11:42 UTC