Bakers Delight ad featuring M&Ms as lunchbox snack comes under fire - News Summed Up

Bakers Delight ad featuring M&Ms as lunchbox snack comes under fire


Bakers Delight ad featuring M&Ms as lunchbox snack comes under fireThe ad in question from Bakers Delight. A complaint that a Bakers Delight billboard was "advertising lollies on bread for school lunches" has been upheld by the Australian Advertising Standards Board. The advertisement, which was also displayed on the company's New Zealand website, depicted three Bakers Delight products beneath the wording: "School lunches? The Australian advertising board agreed: it found the Bakers Delight ad series undermined the promotion of healthy balanced diets. "Specifically, the campaign was designed to only be a special treat for a child; although purchased by a parent, who would make the buying decision," Bakers Delight said.


Source: Stuff March 07, 2017 08:03 UTC



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