Managing Director of Denim Experts Md Mostafiz Uddin poses with models wearing the first batch of circular fashion clothing CourtesyDenim Experts' new brand Circle is manufacturing clothes that can be repaired, remade, reused and recycledDenim Experts Ltd, a Chittagong-based Bangladeshi denim exporter, has introduced circular fashion— a sustainable change agency creating product and system innovation for a circular economy in fashion and textiles brand—through their new brand, Circle. Speaking to the Dhaka Tribune, Managing Director of Denim Experts Md Mostafiz Uddin, said: “Denim Experts is very pleased to announce that it has introduced circular fashion and is presenting the first images of our first circular fashion collection under the brand name of 'Circle'.”Circle is producing both menswear and ladies fashion wear, such as shirts, tops, pants and other items. "We are very proud to be promoting both the story of circular fashion and what is achievable in Bangladesh to a discerning European audience," Mostafiz added. The origins of circular fashionThe concept of circular fashion originally stemmed from the idea of a circular economy. In 2017, the Ellen MacArthur Foundation released a new report, entitled 'A New Textiles Economy', which demonstrated a growing momentum in the industry to move towards a circular economy.

Source: Dhaka Tribune January 31, 2019 16:41 UTC