When Ynon Kreiz became Mattel Inc.’s fourth chief executive in as many years last April, he faced a daunting mandate: Revive the toy maker while cutting thousands of jobs. The company behind Barbie, Hot Wheels and Fisher-Price had been in tumult for years, as declining toy sales and the loss of key licenses devastated its share price and demoralized its workforce. And Mr. Kreiz, an Israeli-born television executive who’d recently joined Mattel’s board, had never worked a day at a toy company.

Source: Wall Street Journal April 17, 2019 12:56 UTC