Barnes & Noble plotting comeback in 2026 amid boost from BookTok - News Summed Up

Barnes & Noble plotting comeback in 2026 amid boost from BookTok


[5] This flexibility lets Barnes & Noble enter smaller trade areas and urban niches that a one-size-fits-all big-box format previously couldn’t serve profitably. Barnes & Noble locations now emphasize not just books but also toys, games, gifts and media, creating a modern general-interest cultural space rather than a pure bookstore. [14] Barnes & Noble has leaned into this by creating in-store BookTok tables, themed displays and flexible merchandising that allow local staff to quickly spotlight viral titles. [16]Retailers like Barnes & Noble compete on the experiential side — browsing, events, spaces — while also selling online and via apps, effectively straddling both ecosystems rather than choosing one. [24]Nevada locationsThe Barnes & Noble expansion won’t include Las Vegas because there are already three locations here, including at Town Square Las Vegas.


Source: CNN January 08, 2026 15:01 UTC



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