The plant-based meat business has expanded dramatically in the nine years since that first show, and Beyond Meat has become a leading brand with a growing product line and plans to go public. Brown made it to Expo West this year, in time to introduce the brand’s newest product, a ground-meat style version of its plant-based beef. A variety of plant proteins is key to the company’s mission to create plant-based meats that are less expensive than traditional meats, and Beyond Meat aims to develop up to 30 different plant-based protein options to further that goal. Other vegan brands including Lightlife and Tofurky have also developed ground-beef style products, but late last year Beyond Meat became the first plant-based meat maker to announce IPO plans. “We have an ambition to be part of the generation that separates meat from animals,” Brown said.

Source: Forbes March 14, 2019 12:11 UTC