Photo: Ramesh Pathania/MintNew Delhi: Bharti Airtel Ltd, India’s largest telecom service provider, on Monday said that it has acquired a strategic stake in digital publishing platform Juggernaut Books. The investment is in line with Airtel’s endeavour to build an open content ecosystem and bring digital content to its customers. The funding from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription-led offering in the next few months. “Juggernaut is an exciting digital platform and complements our content vision. The writer’s platform in the past six months has received just under 500 stories with nine of them securing publishing contracts.

Source: Mint December 04, 2017 15:33 UTC