“We’re seeing a lot of tech-savvy minorities searching online for Black Friday deals,” Lauren Young, a data insights and research manager for Quantcast, told Forbes. Gasoline costs for consumers by 2015 had dropped from 6% of after-tax salary expenditure to 3%, and analysts were a expecting large sales growth with the additional spending money. “As much discord and unhappiness as we’ve seen regarding the elections, consumers are still at the best place since the recession. We think that just as last year, with eCommerce leading sales, we’ll see that in place this year. It’s a wild card, but in our initial forecasts, we’re calling for normal holiday sales conditions.”

Source: Forbes November 25, 2016 14:27 UTC