Businesses advised not to view digital media as panaceaVietNamNet Bridge - Evidence shows that communication and marketing via digital media is becoming a growing tendency in the era of the internet and mobile phone boom. The survey found that people still like watching TV at the real time of broadcast, though they have internet TV. Mai said people and businesses are spending big money on digital marketing, but the effects of the campaigns remain questionable. In related news, US digital media and multimedia giant the Thoughtful Media Advertising Co. opened an office in Vietnam on February 16. RELATED NEWSAmong media, TV is still on topTraditional media left behindKim Chi

Source: VietNamNet News March 27, 2017 02:15 UTC