Mr. Bieber’s tour hits Madison Square Garden next week. But for two days, a collection of Bieberiana took over the space, drawing not only Mr. Bieber’s die-hard fans and the requisite eBay resellers, but also streetwear wonks and fashion girls, Mr. Bieber’s new converts. Rihanna is a face of Dior; in 2015, Mr. Bieber was made a chiseled body of Calvin Klein, which also sponsors the Purpose tour. PhotoWorking hand in hand with many of the top artists — not only Mr. Bieber, but Mr. West, Ms. Gomez and Guns N’ Roses, too — is Bravado. The box could have been a merchandise stand at a Bieber concert — most of the items were branded “Purpose,” the name of Mr. Bieber’s new album (which debuted at No.

Source: New York Times July 13, 2016 20:26 UTC