Direct traffic to BuzzFeed.com now surpasses both Facebook and Google referrals, marking a strategic pivot away from platform dependency that has plagued digital publishers throughout 2025. Net loss from continuing operations widened to $7.4 million from net income of $2.5 million in Q3 2024. Total U.S. time spent across all BuzzFeed Inc. properties was 68.5 million hours, compared to 80.3 million hours in Q3 2024. Restructuring costs totaled $1.6 million during Q3 2025, according to the financial statements. The shift in traffic sources positions BuzzFeed differently from most digital publishers still heavily dependent on platform referrals.

Source: Huffington Post November 09, 2025 09:31 UTC