The consumer electronics and home appliances industry body CEAMA has welcomed the government's move to extend the deadline to implement the ' Star Labelling Program ' by another six months to June 30, 2022.The deadline fixed by the Ministry of Power for the industry to implement the Star Labelling Program, which covers over 20 appliances including - air conditioners, refrigerators, and television, was December 31, 2021.The Ministry of Power had notified an extension for six months in the Star Labelling Program.The Star Labelling Programme was formulated by the Bureau of Energy Efficiency, under the Energy Conservation Act, 2001. "In consultation with the Ministry of power, CEAMA highlighted the current Industry situation in air conditioner, refrigerator and TV segment. "In the television segment, the extension would help in the ease of doing business," it said.Commenting on the development, CEAMA President Eric Braganza said, the change in energy ratings requires a large investment from manufacturers. "The additional investment leads to price hike and this ultimately impacts consumer demand. Thus, the extension should bring some respite to the manufacturers in these tough times.

Source: Economic Times November 24, 2021 06:08 UTC