Reports “...show that CEO activism helps with branding, brand loyalty, and brand authenticity. “As business leaders, we have an obligation to speak, and more importantly, act on issues that impact our long-term sustainable success. “I don't think it is wise to force activism on entrepreneurs because it is only good for business. “There's a fine line between conducting good business and staying true to your core ethics and morals, though. “Consumers and other stakeholders (investors, employees, donors) want more than ever to connect with a company’s values – and the CEO is the lead spokesperson for that story.”The past four years of CEO activism in the Trump era will likely prove to be the prologue to a new era of corporate advocacy.

Source: Forbes November 12, 2020 19:01 UTC