Mr Nath says CRG plans to open the first branch of Hanam BBQ, a new Korean barbecue restaurant, at CentralWorld this year. Central Restaurants Group Co Ltd (CRG), a subsidiary of SET-listed Central Plaza Hotel, plans to invest 1.4 billion baht this year for store expansion, renovations and back-office improvements. CRG plans to open 140-160 additional stores this year, including 50 new outlets for joint venture brands such as Salad Factory and Shinkanzen Sushi, as well as 40 stores under Mister Donut's franchise model. CRG aims to add 2-3 high-potential brands to its portfolio this year, focusing on restaurants suitable for families and the beverage category, said Mr Nath. CRG plans to emphasise a "value for money" approach by adjusting its menus, portion sizes and promotions.

Source: Bangkok Post April 02, 2026 23:04 UTC