Pepsi entered the Indian market triumphantly, buoyed by the Punjab public sector unit Punjab Agro and guided by the central government. Coca-Cola first entered the Indian market in 1950 — two years later, to counter them, Parle introduced the popular Goldspot in 1952. In 1962, a fledgling Pepsi left the Indian market, unable to keep up with Coke and Parle. Double Seven was the Indian government’s peace offering to the Indian cola consumer. Both the 1990 and 1996 Pepsi ad campaigns were broadcast in a similar anglicised Westernised mould that characterised the decade before it.

Source: The Star April 05, 2023 11:14 UTC