Canon Central and North Africa (CCNA) recently launched its SI-VAR programme to empower, reward and support its partner systems integrators (SI) and value-added resellers (VAR) in the region. Designed to enable business partners to achieve greater success, it incorporates a loyalty programme, product training and business strategies that equip their partners to confidently offer their customers Canon’s superior solutions and services. Canon launched the SI-VAR programme in Egypt and Nigeria earlier this year and is currently extending to other countries across Africa. “The SI-VAR programme strengthens our partner relationships through regular, two-way communication, ongoing learning and development. “Our SI-VAR programme allows our partners to achieve growth, expand knowledge, realise efficiencies, increase profitability and identify new business opportunities,” concludes Djouahra.

Source: The North Africa Journal June 02, 2021 16:45 UTC