New Delhi: Homegrown short video platform Chingari has partnered with celebrity engagement service Celebyte as part of which users will be able to share videos and interact with celebrities and brands. “This association will boost our objectives of connecting celebrities with fans and brands and also provide an engaging platform and wider reach. They are partnering with video streaming platforms, movie and music labels to generate content for users to engage with and perform on. In April, the short video platform had announced actor Salman Khan as global brand ambassador and investor. It had also closed a fresh round of funding of $13 million led by OnMobile, a mobile entertainment company.

Source: Mint June 05, 2021 04:18 UTC