We see that the ad industry in general does not seem to attract the talents like it did in the ’80s and ’90s,” said N Murali, Director, The Hindu Group of Publications. Television and electronic media has grown much faster, but the latest entrant digital media is catching up with everything. “I think the ad agencies will have to bring in expertise from networks wherever they are,” he added. Except, the only silver lining is some surveys have shown that readers have faith in mainstream media, particularly print media. It will continue to be there in spite of digital media taking over our entire life,” he surmised.

Source: The Hindu November 01, 2022 05:30 UTC