Co-Working Giant Looks to McDonald’s Model to Fend Off WeWork - News Summed Up

Co-Working Giant Looks to McDonald’s Model to Fend Off WeWork


The world’s largest flexible-office company, trying to fend off a challenge from upstart WeWork Cos., is harking back to a business model popularized decades ago by fast-food chain McDonald’s Corp.IWG PLC, which manages office brands such as Regus, Spaces and No. 18, is looking to accelerate growth through franchising. The Zug, Switzerland-based company leases office space, builds it out, furnishes it and effectively sublets it to users under flexible terms for a markup.


Source: Wall Street Journal April 16, 2019 12:56 UTC



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