Coca-Cola latches onto America's flavored seltzer obsession with sparkling Smartwater - News Summed Up

Coca-Cola latches onto America's flavored seltzer obsession with sparkling Smartwater


Atlanta (CNN Business) Coca-Cola wants to capitalize on America's obsession with flavored sparkling water, so it launched yet another seltzer line, this time from its premium Smartwater brand. The company is releasing three sparkling flavors for its Smartwater brand in North America: Fuji apple pear, strawberry blood orange and raspberry rose. Coca-Cola KO Smartwater began dabbling with flavored sparkling varieties in Europe a few years ago. The company's North American sparkling water sales spiked 19% last year, according to Nielsen data cited by Coca-Cola. Flavored sparkling water is an important part of the trend.


Source: CNN March 19, 2019 12:03 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */