“Coca-Cola and Christmas are synonymous,” says Kristie Malivindi, creative director at JKR. “Coke holiday campaigns are a seasonal tradition.”This year, Coca-Cola is consolidating its Christmas links by debuting a visual identity created by JKR and the brand’s in-house design team specifically for its holiday campaign work. The holiday campaign identity also includes a new serif typeface that brings “warmth and sparkle”, Malivindi says. Designed by Brody Associates, the typeface is based on specimens from the Coca-Cola archives, which lends it a kind of vintage charm. The team also channelled their efforts into creating a motion design toolkit that would help the festive campaigns to thrive on digital, which was “a bit of a first for Coke”, Malivindi says.

Source: Daily Nation December 06, 2023 09:55 UTC