Cryptocurrency exchange, CoinDCX, on Tuesday announced that it has become the main sponsor of Ireland’s international cricket team for their upcoming series against South Africa. By sponsoring the Ireland jersey, CoinDCX is aiming to attract cricket loving Indian audience, a substantial part of which tune in to watch non-India matches as well. CoinDCX has slowly built its cricket portfolio beginning with the co-presenting sponsorship on Hotstar during the World Test Championship between India and New Zealand. With the Ireland jersey sponsorship, CoinDCX is looking to reach out to millennials, Gen-Z populations in the Indian and global markets, who have either already invested in cryptocurrency or are most likely to consider investing in crypto assets. "This is our third cricket sponsorship this year and we are thrilled to be the official jersey sponsor of Ireland Cricket Team.

Source: Mint July 13, 2021 13:30 UTC