The guidelines, which a committee of commissioners and athletic directors recommended just three days before new state laws designed to challenge the N.C.A.A. were to take effect, are poised to offer coast-to-coast clearance for students to earn money through autograph signings, personal appearances, endorsements, social media and other kinds of deals. Taken together, the state laws and likely to be relaxed industry rules will open a new era in college sports and allow players — not just schools, conferences, coaches and the N.C.A.A. itself — to look to the marketplace to capitalize on their fame for the first time. Some athletes could earn hundreds of thousands of dollars or more, though most are expected to pull in far smaller sums, if anything at all.

Source: New York Times June 28, 2021 19:32 UTC