The younger firms produce content, sell it online directly to consumers and often offer lucrative targeted advertising.A merger between Fox and Comcast would create a company with a stable of well-known media brands and franchises, such as the X-Men superheroes. It also offered to pay Fox's $1.525 billion breakup fee owed Disney, if Fox went with Comcast.Comcast said it intended to pursue its $30 billion acquisition of Sky Plc in parallel with its Fox bid. "Any deal that's coming down the pike that's not baked yet knows the government's playbook. "Disney itself has "surgically" structured a transaction that "might be doable," avoiding Fox Broadcasting and big Fox sports channels, U.S. antitrust chief Makan Delrahim said last week. "Disney has the superior balance sheet, cost of debt, equity and rationale to emerge victorious over Comcast in a bidding war,” Moffett said.

Source: The Star June 13, 2018 23:26 UTC