To maximize these audience connections and get brand coverage from good storytellers, it helps to have an effective PR strategy. While there are various types of PR strategies, this approach boils down to pitching — the seed of storytelling. The best pitches sprout from an idea and grow into coverage such as the segment on your local TV news station. Although these opportunities are invaluable, it's no secret that journalists and producers are flooded with pitches for interview opportunities to product reviews. In my experience, without supplying that "why" in a pitch, journalists are less likely to transform it into a published work.

Source: Forbes October 12, 2020 10:52 UTC