Below, 10 associates of Forbes Communications Council offer their best tips on what brick-and-mortar stores can do to raise their visibility in the modern world. Clearly Explain Your Safety PoliciesThe main consumer concern with any brick-and-mortar business is safety. Embrace Video-Based Content MarketingStudies show that 93% of companies acquired new customers from videos they posted on social media. Create mobile-friendly video content that strategically differentiates your brick-and-mortar business from businesses that only exist online. Create A Strong Social Media PresenceCreating a strong social media presence is what helps a business bounce back when face-to-face retail is impossible.

Source: Forbes August 24, 2020 12:00 UTC