From vehicle research to price shopping to dealer selection, American car buyers are pulling out their phones to get information that will guide their buying process. Its just-released study of consumer attitudes and behavior, Car Buying Survey 2020 (USA), details just how reliant consumers have become on the smartphones when it comes to shopping for a car. Instead of treating their phone as a supplemental research tool, consumers rely heavily on their smartphones for every aspect of the car buying process. A strong majority of respondents to the survey said they use their phones to research car models and specs (66%) and compare prices (74%). We also asked if they had ever bought a car online and had it delivered to their home.

Source: Forbes November 16, 2020 13:40 UTC