Ahead of the Super Bowl, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, "The Choice," a 30-second ad airing in the second quarter in which a certain cola-loving bear takes the Pepsi Challenge and ultimately chooses a Pepsi product over Coke Zero Sugar. Taking a direct shot at the iconic Coke polar bears is a smart move. However, bringing the famous Coke bears into the real world is a challenge. Doug Kamp, chief creative officer, MowerI loved the Pepsi Zero idea from the first time it aired a couple weeks ago. Not the new Coke spots that reek of AI-washing and heavy-handed self-awareness.

Source: The Star February 09, 2026 06:53 UTC