The sports-streaming service DAZN has a contrarian approach to attracting new subscribers: Create original content and put it on other platforms for viewing free of charge. With a modest budget to make programming that complements its live sports coverage—which in the U.S. is primarily boxing—DAZN has decided that content will serve it better as a marketing tool, rather than as something to be kept behind its paywall.

Source: Wall Street Journal December 06, 2019 12:04 UTC