DHX Media announces deal to boost Peanuts brand in Asia - News Summed Up

DHX Media announces deal to boost Peanuts brand in Asia


HALIFAX—DHX Media Ltd.’s shares are trading up more than 20 per cent after it announced a deal with a division of Global Brands Group to boost distribution and sales of its Peanuts brand in China and elsewhere in Asia as the final step of its strategic review. DHX said China and Asia hold the potential for significant growth of the Peanuts brand. DHX said China and Asia hold the potential for significant growth of the Peanuts brand. The company said it expects a 35 per cent increase in revenues for the brand in the region over the length of the deal. The completion of the strategic review came as DHX reported a loss attributable to shareholders of $14.1 million (Cdn.


Source: thestar September 25, 2018 17:26 UTC



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